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Submitting Your Website to Directories and Lists

In addition to the search engines that crawl the web to find pages to index, there are a number of directories that show web sites by category. Yahoo is the best known of these directories. In order to be included in a directory, the website must be submitted to the directory owner, which will review the submission, and approve or disapprove of your listing.

Once you are approved, your site will appear in the list of sites for the category or categories you fit into. Your site will also be listed in the results of directory searches if the description of your site matches any search keywords.

We can help your site get registered in directories and lists by:

  • Determining the appropriate directory category for your listing
  • Developing an effective description for your site to use in your listing
  • Submitting your site to the major directories, including Yahoo, Open Directory, and Looksmart, and following up on the listing process
  • Researching appropriate additional industry vertical or product specific directories appropriate for your site
  • Submitting to additional directories, using appropriate categories and descriptions
  • Determining if there are additional sites which could offer a link to your site, and getting your site listed there.

Getting the Most Effective Directory Listing

The category you are placed in and the description of your site determine whether your directory listing is effective or not. We will work with you to determine the most appropriate categories and description for your site. Then, we will submit your site to the directories.

Depending on your business, there may be additional directories or lists that are appropriate for listing. These include regional or local directories and product or service specific directories. We will research available directories and lists, and submit your site to the ones that are most appropriate.

Many directories charge a processing fee in order to become listed. Others offer the option of paying a fee in order to ensure quick turnaround and a guaranteed review. Many search engines now offer the option of paying a fee in order to get your site listed within a few days, and guaranteeing that your site will remain listed for a set period.

Depending on your budget, your current listings in the search engines, and your marketing goals, we will advise you if paying for a listing makes sense. If appropriate, we will make the submissions for you, and monitor the submissions as necessary.

Exchanging Reciprocal Links

Trading links with other web sites can be an effective way of getting more visitors and increasing your rankings in the search engines. Links from other websites are like referrals to your business. They indicate your site has useful information for the referring site's visitors. The number of links to your web site is used by search engines to help determine how you rank in their results.

Site ROI can assist in developing quality links between your site and other sites with a similar theme.










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