Site ROI -- Better Results From Your Website

Pay Per Click Advertising

Pay-Per-Click advertising displays your text ad and link in line with, or adjacent to, the search results for specific keywords you have chosen. If your ad is clicked on, you pay a per-click fee to the search engine. Otherwise, you pay nothing. Pay-Per-Click offers almost immediate results, with your ad appearing within a few days at most.

Pay-per-Click also lets you display a specific message in the ad that relates to the search term. For example, you could announce a special offer or sale that would be visible on the search engine page, rather than requiring a user to click through to your website to learn of the offer. Finally, Pay-per-click advertising lets you have a top search engine position for terms that might otherwise be impossible to achieve with normal search engine optimization.

We can help you with pay-per-click advertising by:

Determining appropriate keywords to use for your campaign
Researching current listings and costs for the keywords you selected
Developing ad copy and landing pages, if necessary, for your keywords
Placing your ads with pay-per-click providers
Monitoring the results of your campaign

Based on your company's budget, market, and goals, we'll evaluate the need for a pay-per-click advertising campaign, and help you set it up. We will determine appropriate terms to bid on, and submit the terms and your ad copy to the program sponsors. We can also monitor the activity generated by the campaign, as well as the pricing for the terms you are using, to make sure you are getting the most effective use of your advertising dollar.