Email Nurturing

By sending out email newsletters, product catalogs, or announcements, you can keep your company's name in front of your best prospects -- people who searched for you, your product, or your service on the Internet. An effective email nurturing campaign brings visitors back to your site, lets you develop a better profile of your prospects' interests, and leads to increased sales.

We can develop two types of nurturing campaigns. The first type lets you respond automatically to specific visitor activities on your site. For example, after a visitor registers, you can send one or more emails at timed intervals offering additional product information, or a special offer. You can track the responses to these mailings to determine additional information about your prospect's interests.

In addition to response mailings, we can develop newsletter or announcement mailings that you send to every member of your list at regular intervals. As with the timed mailings, responses can be tracked to determine the effectiveness of the offers you make, and the interests of the recipient.

A Hosted Solution Minimizes Bounce and Opt-Out Problems

We offer a hosted mailing solution that is ideal for small to midsize businesses that do not have the resources to run a mailing system in house. The system offers:

• High-speed mailing of text and HTML messages
• Automatic sequenced mailings based on criteria you choose, at specified intervals
• Response tracking by recipient at the click level
• Automatic opt-out and bounce processing
• Mailing customization and personalization based on the recipent's profile
• Select subsets of your master list for mailings based on geography or interests
• Password protected web interface for creating mailings and tracking responses
• Integrated with website registration system

Email marketing is unique, in that each mailing generates a wealth of statistics that can be used to track the effectivemenss of the offer across each segment of the recipients. We can analyze this data to help you create more effective campaigns and maximize the return on investment for your mailings.