Website Marketing Resources

The following resources may be of interest to companies that wish to expand their visibility on the Internet.

Driving Traffic to Your Website

Improving the performance of your website first requires that people are able to find it. This paper provides tips on making sure that your site is friendly to search engines, and optimizing your site's keywords. The paper also discusses the pros and cons of pay-per-click advertising as a way to drive traffic to your site. Finally, the paper raises the issue of link building, a necessary requirement to have your site rank highly in the search engines.

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Developing Leads from Your Website

As your site begins to attract visitors, how can you turn them into leads? This paper discusses ways that you can make your site more friendly to visitors, and encourage them to register with you. The paper also offers ideas for communicating with your prospects, and encouraging them to return to your site. It provides suggestions for getting additional visitors to your site beyond search engine and link traffic. It also includes a discussion how to set up a back end system to track the activity of your visitors as they return to your site.

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Adobe Acrobat

The PDF versions of the above papers require Adobe Acrobat. You can dowload and install a free copy of the Acrobat Reader from this link.