Marketing Through Search Engines

Search engines are one of the primary ways that visitors to your site will locate you. Unfortunately, many sites do not show up on the search engines, or if they do, their position in the search results is so low, that they will rarely be found.

We can help you with search engine marketing by:

• Determining your site's current position in the search engine rankings
• Optimizing your site so that search engines can find and list all your site's pages
• Selecting appropriate search keywords to emphasize on your site
• Developing appropriate headings, tags, and copy that highlights these keywords
• Submitting your site to search engines
• Continuing monitoring of your site's position in the search engine rankings, and fine tuning keywords and copy to ensure the highest possible rankings

Getting Listed on the Search Engines

The first step in search engine marketing is determining which search engines have listings for your site, and how well your site ranks for the search terms you want to be found for. If your site is not listed at all, we will determine if any structural problems are preventing your site from being found.

Search engines use "spiders" to find web pages they can list. These spiders follow links looking for pages, then read their content to determine the information the site contains. If the site isn't designed correctly, the spiders will either miss pages on the site, or will be unable to determine the site's content. We can find and fix structural problems in your website design to make it readable by the search engines.

Improving Your Site's Ranking

Search engines examine the content of each page to determine how closely it matches a search query. Therefore, your website should reflect not only your company's positioning (how you want to be seen by potential customers), but also how your customers will look for you.

If your site is being spidered by the search engines, but does not rank highly in their results, we will work with you to optimize your site's content to produce better results. We will then "package" the content on each page, using proper HTML structural elements, including keywords and tags, to improve your listings.

Monitoring Your Site's Performance

Once your site is listed on the search engines, we can monitor how your site is doing. Search engines change their ranking algorithms periodically, and users search terms and preferences change as well. By monitoring the results of your search engine campaign, we can make changes and improvements as necessary to keep your site at the top.