Visitor Tracking and Campaign Management

The Internet is both a blessing and a curse to marketers. While a website lets you expose your company to potentially millions of visitors, most visitors remain anonymous. They will visit your site, perhaps find the information they are looking for, then depart. By analyzing your log files, using tracking URLs, and providing custom landing pages, you can get some idea of the ways visitors get to your site. Beyond that point, determining which visitors become prospects or customers is much more difficult.

Site ROI offers a tracking service that will:

• Individually track the path of each visitor who arrives on your site from a search engine, PPC clickthrough, or other source you specify.
• Determine the effectiveness of specific search engines and keywords by identifying the specific engines and terms that lead the visitor to register on your site or purchase a product from you.
• Calculate the ROI of pay per click campaigns by showing the amount of sales attributable to each one.
• Identify the directories and links to your site that bring in the most leads.
• See which recipients of your email marketing messages visited your site, and what they did when they got there.

Measuring the Effectiveness of Website Marketing

Before the Internet, an advertisement's call to action might have been to call a telephone number to get more information. On the telephone, the sales rep could identify the prospect, determine how he heard of the company, qualify the prospect's interest, and provide specific information for later followup. Now, the call to action is more likely to be visiting the company's website.

While your website logs will tell you the number of visitors that responded to a given campaign, they can't tell which of these visitors took action while on your site, such as downloading information, or filling out a contact form. With our tracking system, you can monitor the activity of each visitor to your site from search engines, pay per click campaigns, or other sources to determine the effectiveness of each marketing campaign. You can also analyze the effectiveness of your website's navigation system and messages. For example, if you notice that you are getting many visitors that don't make it to your registration page, you can modify your site to make it easier for them.

Identifying Your Most Likely Prospects

By tracking the activities of your prospects on your website, you can identify those most likely to purchase your products. Our tracking system lets you see which pages your prospects visited on your site. For example, you can send an email to a prospect with a link to your site for more information. We will track whether the prospect visited your site, and which pages the prospect viewed.

A Powerful Tool for a Reasonable Price

Our system collects visitor information in a secure database that is accessible from the Internet. You can view real-time reports on visitor activity and download contact information and statistics through our portal page. There are even additional options available that allow you to integrate our information with your CRM system, integrate toll-free telemarketing inquires, and more.